We are beginning to see the results of FeedBurner acquisition by Google. Recently they had released the “pro” features such as stats PRO and Mybrand to the free world. This was understandable since the main revenue generation mechanism has to be the FeedBurner Ad Network!

Now they are providing FeedBurner integration with BlogSpot blogs! This means that if you have a BlogSpot blog, you can redirect the default feed to FeedBurner. This allows for a single feed stream and tracking your feed visitors is easier!

To configure all feed traffic to go through FeedBurner, add the FeedBurner URL in Site Settings -> Site Feed -> Post Feed Redirect URL field. This ensures that any feed access is redirected to FeedBurner.

What happens when FeedBurner tries to access feed? Well, BlogSpot can detect this from user agent and disable redirection only for FeedBurner server access!

Now the next thing I expect is the integration of FeedBurner Ad Network with Adsense. What they can do is to roll out FAN to all the existing Adsense publishers. Currently FAN is open to only select few who has more than 1000 or so feed subscribers.