Adsense is piloting video ads with a select set of publishers.

This time, we’ll be working with a larger set of content providers, grouping together video content from providers such as Warner Music Group and Sony BMG Music Entertainment together with quality ads and offering them as playlists which publishers can select from and display on their AdSense sites. Participating publishers range from small to large, and cut across many different types of content.

As the bandwidth availability is increasing everywhere, streaming videos is no longer an issue. Google obviously wants to be the first in trying video ads on a large scale! Interestingly this time small publishers are also included in the Adsense video beta testing program.